Jibo, Inc.

Early in the company's history Jibo, Inc. had outsourced the first exploration of their brand development. The brand, both in visual design and tone, did not reflect the character or personality of the robot. I worked with Product and Marketing team to update the brand based on the personality, robot GUI and visual language of Jibo. The design challenge was to give consumers an end-to-end experience that was cohesive and charming, just like interactions with Jibo. During this process, I designed a range of robot-inspired collateral for the company; including the package and website design.

Jibo's old brand style (left) compared to my redesign (right)

Slides from the branding proposal presentation presented to marketing and executive teams

The first marketing campaign video featuring the new brand personality and visuals

Front and back views of the package designed for Jibo

Designed a quick start guide to be placed inside the package as Jibo's screen protector. Booklet designed to be the same size and style as Jibo's head

Front and back views of designed business card

Gave art direction for developer conference booth banners

Worked closely with marketing, developers to design Jibo's pre-launch website

Visit the site

Bowties mock-ups designed for Jibo using emojis