Jibo, Inc.

Early in the company's history Jibo, Inc. had outsourced the first exploration of their brand development. The brand, both in visual design and tone, did not reflect the character or personality of the robot. I worked with Product and Marketing team to update the brand based on the personality, robot GUI and visual language of Jibo. The design challenge was to give consumers an end-to-end experience that was cohesive and charming, just like interactions with Jibo. During this process, I designed a range of robot-inspired collateral for the company; including the package and website design. 

 
 
 Jibo's old brand style (left) compared to my redesign (right) 

Jibo's old brand style (left) compared to my redesign (right) 

 
Slides from the branding proposal presentation presented to marketing and executive teams
 
The first marketing campaign video featuring the new brand personality and visuals
 
 Front and back views of the package designed for Jibo

Front and back views of the package designed for Jibo

 
Designed a quick start guide to be placed inside the package as Jibo's screen protector. Booklet designed to be the same size and style as Jibo's head


Front and back views of designed business card

 
 Gave art direction for developer conference booth banners

Gave art direction for developer conference booth banners

 
 Worked closely with marketing, developers to design Jibo's pre-launch website 

Worked closely with marketing, developers to design Jibo's pre-launch website 

 
Bowties mock-ups designed for Jibo using emojis