Early in the company's history Jibo, Inc. had outsourced the first exploration of their brand development. The brand, both in visual design and tone, did not reflect the character or personality of the robot. I worked with Product and Marketing team to update the brand based on the personality, robot GUI and visual language of Jibo. The design challenge was to give consumers an end-to-end experience that was cohesive and charming, just like interactions with Jibo. During this process, I designed a range of robot-inspired collateral for the company; including the package and website design.